Posts Tagged ‘Uganda’


With more than 100 million views in six days, Kony 2012, a 30-minute documentary about Ugandan rebel leader Joseph Kony, became not only the Top Viral Video Of 2012, but also the most viral video in history according to statistics conducted by Visible Measures.


Kony 2012 was a short film created by an organization called Invisible Children, Inc. The film’s purpose was to promote the charity “Stop Kony”, while raising awareness concerning the International Criminal Court fugitive Joseph Kony to have him arrested by the end of 2012, when the campaign expired.

Between it’s release on March 5, 2012 and October 17, 2012, the film had over 94 million views on video-sharing website YouTube, and over 16.6 million views on Vimeo making it the top viral video of 2012 . The drastic amount of traffic actually caused the “Kony 2012” website to crash for a short period. A poll went so far as claiming that more than half of young American adults heard about Kony 2012 in one way or another.

Despite the rapid rise of the video it brought a shower of criticism to the supporting organization, Invisible Children. Many naysayers targeted the practices of Invisible Children at the organizational level, versus the true focus of the video to expose whether or not Joseph Kony, the leader of the Lord’s Resistance Army, was a war criminal.